Cookie Consent

What Is Cookie Consent?

Cookie consent is a legal requirement under GDPR and UK privacy laws. It ensures that website visitors are clearly informed about which cookies are in use, especially those for tracking, analytics, or advertising, and must actively accept them before any non-essential cookies are set.

Cookie Consent, Automatically Handled

No need to worry about cookie compliance, our secure web forms automatically include a built-in cookie consent mechanism, which links to your Cookie Policy.

Complete Our Cookie Policy Generator

You’ll be asked a few quick questions about any tracking you use, such as visitor analytics or advertising cookies and we’ll generate a tailored, compliant cookie policy for your form.

Question 1: Are you using performance and/or analytics tracking?

This refers to tools that monitor how visitors use your website or form, helping you understand behaviour, measure performance, and improve user experience.

Common examples include:

  • Google Analytics
  • Facebook Pixel
  • Matomo
  • Hotjar

If you’re using any of these tools (or similar), you must inform users and get their consent before setting cookies, as required under GDPR and UK privacy law.

Select Yes and tick the relevant options, if you’re using any analytics or tracking tools, even for basic visitor stats.

You can easily add other tracking tools by ticking “Add Custom” and entering the providers name and cookie policy link.

Question 2: Are you using targeting or advertising tracking?

This refers to cookies and scripts used for targeting users with ads, tracking conversions, or retargeting visitors across platforms. These cookies collect data about a user’s browsing habits to deliver more relevant advertising and require explicit consent under GDPR and UK privacy law.

Common examples include:

  • Google Ads (including remarketing tags)
  • META (Facebook/Instagram Pixel)
  • LinkedIn Insight Tag
  • Bing / Yahoo Ads
  • Outbrain tracking
  • Reddit Ads tracking

If you use any of these platforms, even just for campaign measurement, select Yes to include them in your cookie policy and ensure proper consent is captured.

You can easily add other advertising platforms by ticking “Add Custom” and entering the advertisers name and their cookie policy link.

Disclaimer

This article is for educational purposes and to give you a better understanding of GDPR law. It does not aim to provide specific legal advice. By using this site, you acknowledge that no solicitor-client relationship exists between you and AI6. We strongly recommend that you seek independent legal advice to address the specific needs of your business.

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GDPR & Privacy Compliance Posted in